BET 100 Dragon's Den Assignment
DRAGON'S DEN ASSIGNMENT (30%)
Description
In your final assignment for the term, you get to put yourself in the shoes of one of the Dragons on Dragon’s Den, the show where early-stage companies pitch their idea and try to raise money from a group of seasoned investors.
Watch this video (3:49) which describes this assignment in more detail.
Instructions
First, review the list of the Dragon’s Den pitches provided below.
Covergalls
Protein Candy
Bolt Sports
Vision Spatial Technologies
Intuition Pay
Spirits With Smoke
Next, select one of these ‘pitches’ to focus on for this assignment. Note – do not select all the pitches in the episode as there is more than 1 pitch in an episode – only select the specific pitch from the list provided.
Then, submit a well edited, a 5-minute video in LEARN critically analyzing this pitch and the business’ journey based on the content and lessons learned in this course. Make sure to include:
A brief synopsis of the business to start your presentation.
Specific details in your analysis – make sure you adequately apply appropriate course concepts to your analysis and provide specific evidence in support of your commentary.
A brief summary of the business - what is the founder's background and intention and what does this business do?
What specific problem is the business tackling?
What is the size and scale of the problem? What happens if it isn’t solved? Is this problem important?
Who is the specific target audience?
What is their solution? Why is this solution better than current alternatives?
What evidence does the company have that supports their hypotheses? Any results so far?
Is their business scalable?
What is the company's strategy and competitive positioning against alternatives?
What resources does the business have that will help it succeed?
What does the business lack?
What other course concepts are demonstrated in this pitch? Use course concepts to support your analysis!
What was their specific Ask to the Dragons? Was this Ask reasonable and did it play any role in determining the outcome?
Based on what you have learned, how would you improve this pitch
Provide a conclusion of your analysis with a commentary on why you would or would not invest in this business.
Assignment Details
Your video must be 5 minutes maximum – all content after 5 minutes will not be reviewed.
As a business presentation, you need to be visible for the majority of the video.
Be concise and use appropriate business language to guide your discussion.
Present your analysis in a logical order and use examples from the pitch to support your discussion
Be specific with the course content and key learnings from BET 100 you use in your analysis.
You may include slides, graphics or text as part of the video if it helps illustrate your presentation and assists in the communication. Do not over complicate your presentation with images that distract from what you are saying. Focus on the content of your presentation not sensational graphics.
There is no need to do outside research for this assignment. Use material from BET 100 and the Dragon’s Den video.
You do not need to cite any material used in your presentation from BET 100. Any citations required can be submitted as a Word document on LEARN in the submission Dropbox along with your video.