辅导 FBUY2104 FASHION COMMUNICATION AND BRANDING调试Haskell程序

FBUY2104

FASHION COMMUNICATION AND BRANDING

START UP BRAND LIVE PROJECT

Little Legends Club Brand Introduction

Little Legends Club was created with a bold vision: to offer an alternative to the typical kidswear found on the high street. Gone are the days of cliché dinosaur and unicorn prints — we believe that every child is an artist, and their creativity should be celebrated. Inspired by the incredible artwork we see from children during our free community art events, we set out to empower kids by turning their designs into wearable pieces of art.

At Little Legends Club, we create more than just clothes — we create a platform. for self-expression. From t-shirts adorned with children’s original artwork to cozy hoodies, sweaters, and joggers perfect for weekend adventures or cozy days at home, our designs are all about positive messages and comfort.

Proudly based in Leicester, we’re committed to manufacturing as much as possible right here in the heart of the city, supporting local craftsmanship and sustainability. Whether your child is out exploring nature or relaxing indoors, Little Legends Club is there to keep them comfortable and inspired.

Little Legends Club Target Audience

At Little Legends Club, we create cool apparel that kids love and want to wear on repeat. While our clothing is designed with kids in mind, our primary customer is the parent, auntie, or uncle looking for something special. Our brand is a perfect choice for unique clothing gifts, offering fun, creative, and comfy pieces that both kids and gift-givers will appreciate.

SOS Brand Introduction:

Super Ocean Studios was born from my experience as a fashion buyer in the industry, where I saw a unique opportunity within the yachting sector.

With a deep understanding of style, quality, and functionality, I created a brand that provides luxurious, tailored uniform. solutions for yacht crews.

But Super Ocean Studios is more than just uniforms. We’ve expanded into offering premium casual wear for those moments off duty.

Our focus is on high-end, versatile clothing that blends sophistication and practicality, designed for those who value both style. and substance,

whether on the water or beyond.

SOS Target Customer:

Our target customers are individuals who appreciate the balance between luxury, functionality, and style.

At Super Ocean Studios, we cater to superyachts, offering sophisticated uniform. solutions for their crews, ensuring they look and feel their best while on the water.

We also appeal to surfers and those who call coastal areas home, with clothing designed for both the active and laid-back lifestyle. that the ocean inspires.

Whether you’re out on the waves or enjoying life by the shore, our premium casual pieces—like crisp t-shirts, polished polo shirts, cozy sweaters,

 and breezy linen shorts—are perfect for anyone who loves clean, understated fashion. Super Ocean Studios is for those who seek timeless style.

with a contemporary edge.

Brief Aims & Objectives

Task Requirement

· Research: From the guest lecture presentation of Little Legends Club and Super Ocean Club gain an understanding of the brands mission, vision and values for the brand. Then research into appropriate marketing methods for a start up brand, along with utilising brand building theories and models to gain and understanding of how that brand can grow.

· Evidence of research in appendix: Include all pages of your research of the brand, marketing methods and inspiration from other brands marketing methods.  The appendix can include imagery, charts and tables with a small amount of annotation if needed for any of the appendices content (50 words each piece of content only if needed)

· Campaign Creation: In groups (this is not a group project but the content is shared in groups of 5 people) you will be given the opportunity to plan and carry out a photoshoot for the brand . In your team you will:

o Agree on which of the 2 brands you will use.

o Decide if you want to do a location /studio or still life shoot (kids models will be provided).

o Get shoot inspiration of the type of shots/videos you want to take. (you can use an Iphone or hire equipment from AV loans.

o Plan and create a shoot schedule

o Get props if needed

o Carry out the shoot

o Share the content for you to use for your marketing creative work.

· CAD creative work: Using the content you created on the photoshoot, plan, propose and design creative artwork for the brand. Demonstrate your marketing campaign ideas in a creative and visual way using the Adobe Creative Suite (In-Design, Photoshop and Illustrator).

You are required to create the following as a minimum:

o Plan a pop-up event that will build up the brand awareness based on the brands values. Think of how you will advertise this event. Try to create an immersive experience that brings Instagram-able opportunities for social media sharing.

o Design content for your social media campaign and how the idea is developed (stills or video or both) conveying the brand identity

o Email marketing create an email or series of emails that get across the brand story and advertise the event

o Website show various product pages of the website including a page about their mission, vision and values that demonstrates your copywriting skills

o Branding, Labelling and packaging: Create 1 or 2 design boards that convey the brand identity well and creates a pleasurable experience when unboxing the product once received that adds value to the brand experience.

o You can add annotation to explain your ideas, but this should be between 1000-1500 words

· Promotional Calendar: Create a promotional calendar for the campaign. Consider the main campaign, the run up to the campaign and after the campaign to keep the audience engaged to generate engagement and a desire to become a loyal repeat customer.  Design this in a creative visual way

· Create digital artwork using Adobe (In Design, Photoshop and Illustrator) with the final piece of work created in In Design. For submission you must save your final work as a PDF and submit to Turnitin, but also upload your in design file (packaged up files) and any video content as separate files.

Considerations

· Brand Storytelling: Craft a compelling narrative that communicates the brands Values, Mission, and vision.

· Visual Identity: Develop visually appealing content that reflects the brands brand aesthetic while showcasing its product range.

· Content Strategy: Create engaging and informative content across various platforms (e.g., social media, website, email) to grow brand awareness with the target audience.

· Influencer Partnerships: You may want to consider a collaboration with influencers and brand ambassadors who embody the brands values and have a strong presence within the target demographic, Give justifications for your decisions.

· Events: Propose an exciting idea for an event with visuals and text to explain the idea

· Messaging: what do you need to get across and how.

· Pre and Post event activity: how do we let customers know what’s happening and to keep them interested afterwards.

· During the event: how can we stand out. What could we activate to make it memorable and a special experience for our customers?

· Channels: what are you going to talk about and where?

· Theoretical underpinning: Ensure relevant theories are imbedded within the research to show your understanding of theory and how it applies to the marketing methods.

Module Learning Outcomes

· Identify and analyse areas for development leading to suggestions for improvement.

·  Evidence a critical understanding and the relevance of historical, theoretical, critical and global contexts within your work.

· Draw upon a range of sources to select and use data to support and justify ideas for development, direction and/or innovation.

· Communicate and present information clearly and professionally in a range of relevant visual or verbal styles.

Marking Criteria

You will be graded on the following criteria:

Grading will be in accordance with the Fashion & Textiles mark descriptors (see attached sheets) and will be based on the following:

40% Design of Presentation and referencing

The strength of design for the project finished to a professional standard. Demonstrating creative innovative and original evidence demonstrating strong development in CAD skills (Application of design and correct referencing)

(Application of design and correct referencing)

20% Research and analysis

Strong evidence of background research and theoretical underpinning demonstrating a strong understanding of the brand to justify the project (Background research and academic writing and theoretical underpinning)

40% Outcomes 

The development and effectiveness of the brand building campaign and event ideas aimed to the relevant targeted audience (Marketing ideas and thought process).

Layout

The layout of the project should follow a similar basic structure to below (please note this is just a guide, you are encouraged add further theories and analysis).

· Front cover

· Abstract

· Table of Contents page

o Aims and objectives of the report

o Brief discussion of your brand vision, mission and values

· CAD work

o Website designs (product pages and the brand vision, mission and values

o Social media campaign development

o Email

o Event

o The branding, labelling and packaging experience (1-2 pages)

o Other extra digital and traditional marketing methods if you wish.

· Promotional calendar

· Academic references

· Image references by page number your own contents doesn’t need to be referenced

· Appendix

Word count

This is a CAD portfolio project so is a more creative project equivalent to (4000 words in workload) You can add annotation to explain your ideas but must be between 1000-1500  words. The front cover, abstract, references and appendices are NOT included within the word count.

Appendices

Appendices should be used to show a copy of any primary research findings and any further supporting evidence which may not be deemed appropriate to include within the main body of the report. You can include theoretical models. Make sure you refer to the appendix from your main body of text to show where the theory has been applied.