Web Design 1
DM-ADV-721-03X
Web Design & Development (Electronic Direct Mail)
Individual Assignment.
1. Objective
The module provides students with essential knowledge and skill sets to build a solid foundation in web design. Using industry standard web development tools, students will be guided to explore both the technical and aesthetic aspects of front-end website creation with emphasis on accessibility, usability, and user experience. The guidance will take the form of lectures, tutorials, technical demonstrations, practical, and critique sessions. The components of the module include website structure analysis, content flow, information navigation and hierarchy, HTML (Hypertext Markup Language), CSS (Cascading Style. Sheets), creative implementation of web standard interfaces, etc.
2. Expected Learning Outcome
• Define the technical terminology and basic requirements of front-end web development
• Interpret the underlying concept of layout and navigation principles in web design
• Apply essential coding knowledge and techniques in structuring user-friendly webpages
3. The Task
The student is required to design and develop an EDM based on the client’s project brief given. The approved concept and visualized layout shall then be hand-coded via HTML/CSS. It is mandatory for the website to be fully functional without any broken navigation or media links.
4. Assignment Weightage
25%
5. Assessment Criteria
Assessment will be based on the following criteria:
• Creativity and design : 30%
• Development progress review : 30%
• Website coding : 40%
6. Submission Deadline and Policy
Project due: Week 6
• EDM (i.e. 1 web page)
o HTML <TABLE>
o Cascading stylesheet (Inline)
o Media assets (e.g. images and etc.)
o Sketches and wireframe (PDF)
o Mockup design layout (PDF)
o Work files (i.e. PSD, AI)