DECO1100/7110
IDEATION PORTFOLIO (20%)
(Individual)
Due 08 May 17:59.
Submit your research portfolio through Blackboard. This will be a Turnitin assignment
(plagiarism detection).
Purpose
After empathizing with the users you are to design for, the process continues into
defining and ideation. After understanding the users and the context they operate in,
you and your design colleagues will work on addressing the issues with design ideas. In
the ideation, you will focus producing different design solutions, addressing the design
implications you establish in the research task. In ideation it is about coming up with a
large quantity and broad diversity of ideas.
You will be exploring a variety of ideation methods and working with peers from your
course. In this assignment you will produce a vast variety of ideas that you can draw
ideas from when it is time to choose a design to prototype and user test.
Again, your design ideas will be motivated by a design brief (the same as we introduced
in the Research Portfolio). A summary of your design brief is presented first, followed by
the deliverables for your ideation portfolio.
Design Brief: enchanting the university campus
How might we design site-specific technologies that promote certain people to
collectively experience the campus as enchanted?
The university campus is a large, divergent place, with many different people. People
can experience it to be social or isolating (or both at the same time), exciting and dull,
familiar and strange, overwhelming and ordinary, and of course many other things that
you will discover. As designers, you will apply human-centred research approaches to
investigate people’s existing experience of the campus, and to help you begin to
imagine how experiences might be augmented with technologies that you design.
• Site-specific means that the things we design will be tailored to particular
locations on campus. This year you can choose to design for a location in one
of the libraries OR choose a waiting area on campus e.g. a bus stop, a corridor,
food court.
• Certain people refer to a target community that you are free to identify and
define. Perhaps it is a particular student society, a group of friends, “familiar
strangers” (e.g. people who regularly catch the same bus or line up for coffee at
the same times), share a native language, live in the same neighborhood, etc.
You are not designing for everyone, just for some people who have something
identifiable in common.
• Collective experience is social. It is something we share. We might experience it
with others, in others’ company, or through others’ actions, but the experience
is shared.
• Enchantment is an open-ended notion. You may interpret it in different ways. It
might convey magic, whimsy, wonder, curiosity, excitement, intrigue, surprise,
delight, otherworldliness, bewilderment, dissociation.
Deliverables
You will work with peers from your studio session and use the work done in the studio
sessions as a base for your own individual Ideation Portfolio. To enhance your individual
portfolio, you will need to add personal reflections and arguments for your choices of
methods. The ideation portfolio will consist of at least the following:
1. Introduction. A summary overview of the insights and research implications you
found in the research portfolio. The introduction also need to contain a
description of the user group you are planning to focus on and a presentation of
the context your have decided to design for.
2. Methods. In this section you will need to present at least two ideation methods
you have used for generating design ideas. Describe the methods, how they
work, background of where they originate from and present a selection of ideas
that you came up with when using the method. Reflect upon the used methods,
explore pros and cons with working with the method and support your
arguments by using examples from your studio sessions.
Present two frame analyses on the problem space and context you have
decided to focus on. Create your arguments for the two analyses from the
questions provided in lecture week 7.
3. Design ideas and story board. A section that presents your evolution of design
ideas (from studio sessions as well as your own work), generated from a bulk of
thumbnails (50-100 thumbnails per person). Choose 2 design concepts (it can
not be the same ideas you presented in the research portfolio) and develop
scenarios. Include how fringe users are considered in at least one of the
scenarios and create one professionally presented storyboard of one of the
scenarios.
4. Conclusion. Write a paragraph that concludes the Ideation process. The
conclusion includes a summary of the design brief, a summary of the ideation
process you have been part of and a summary of the pros and cons with the
two main ideas that you came up with.
5. Appendix. Submit an appendix with your raw data, include notes, sketches,
mind maps, concept maps or other raw material that was collected and used in
preparation of this submission.
Criteria
Please see marking guide published on Blackboard.
Resources
Places to start with relevant methods:
• McCarthy, J., Wright, P., Wallace, J., Dearden, A. (2006). The Experience of
Enchantment in Human–Computer Interaction. Personal Ubiquitous Computing,
10(6), 369–378. https://doi.org/10.1007/s00779-005-0055-2
• Ross, P. R., Overbeeke, C. J., Wensveen, S. A., Hummels, C. M. (2008). A
designerly critique on enchantment. Personal and Ubiquitous Computing, 12(5),
359–371. https://doi.org/10.1007/s00779-007-0162-3
• Stanford’s d.school methods, available
https://dschool.stanford.edu/resources/design-thinking- bootleg (download link in
text).